By Tom Peters Published April 7, 2010 3:00 p.m.
"Enterprise* (*at its best):
An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that maximizes individuals’ growth and elicits maximum concerted human potential in the wholehearted service of others.
On the one hand, this definition is pretty high-stepping. Idealistic beyond the realm of common sense. But examine it ... one word at a time."
About Tom Peters | Fortune calls Tom Peters the Ur-guru of management and compares him to Ralph Waldo Emerson, Henry David Thoreau, Walt Whitman and H.L. Mencken. The Economist tags him the Uber-guru. His unconventional views led BusinessWeek to describe him as "business's best friend and worst nightmare." Tom describes himself as a prince of disorder, champion of bold failures, maestro of zest, professional loudmouth (as a speaker he's "a spitter" according to the cartoon strip Dilbert ), corporate cheerleader, lover of markets, capitalist pig... and card-carrying member of the ACLU.www.tompeters.com
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