By Dan Roam Published Feb. 10, 2010 7:35 p.m.
“Twenty-five years of helping business leaders around the world develop ideas has taught me three things:
1. There is no more powerful way to come up with a new idea than to draw a simple picture.
2. There is no faster way to develop and test an idea than to draw a simple picture.
3. There is no more effective way to share an idea with other people than to draw a simple picture.
While good speaking is engaging and inspiring, we need to recognize the limitations of our words. Let’s be clear: there’s nothing wrong with words. What’s wrong is that they’re not enough.
This is where pictures come in. Whether drawing them, looking at them, or talking about them, pictures add an extraordinary amount to our ability to think, to remember, and to do.”
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About Dan Roam | Dan Roam is the founder of Digital Roam Inc, a management consulting company that helps business executives solve complex problems through visual thinking. Dan developed his understanding of the power of pictures as a business problem-solving tool when he founded Red Square Productions in Moscow in 1990, the first marketing communications company in the (then) Soviet Union. When he arrived in Russia, his lack of Russian language skills forced him to use his visual skills to share ideas with colleagues and clients, and that is when he began developing the visual thinking tools introduced in The Back of the Napkin and expanded upon in Unfolding the Napkin. He now lives in San Francisco.
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