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Issue 67 - 03 | Found In Translation: The Case for Pictures in Business
By Dan Roam Published Feb. 11, 2010 1:35 a.m.

“Twenty-five years of helping business leaders around the world develop ideas has taught me three things:

1. There is no more powerful way to come up with a new idea than to draw a simple picture.
2. There is no faster way to develop and test an idea than to draw a simple picture.
3. There is no more effective way to share an idea with other people than to draw a simple picture.

While good speaking is engaging and inspiring, we need to recognize the limitations of our words. Let’s be clear: there’s nothing wrong with words. What’s wrong is that they’re not enough.

This is where pictures come in. Whether drawing them, looking at them, or talking about them, pictures add an extraordinary amount to our ability to think, to remember, and to do.”

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About Dan Roam | Dan Roam is the author of two international bestsellers, The Back of the Napkin: Solving Problems and Selling Ideas with Pictures and Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures. His new book is Blah Blah Blah: What to Do When Words Don't Work. Dan is the founder and president of Digital Roam Inc., a management-consulting firm that uses visual thinking to solve complex problems for such clients as Google, Boeing, eBay, Microsoft, Wal-Mart, Wells Fargo, the U.S. Navy, and the United States Senate.

http://www.danroam.com/

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