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Issue 66 - 04 | The Wow Factor Is You
By Frances Cole Jones Published Jan. 13, 2010 10:38 p.m.

“The ‘Wow Factor’ is you.

The knowledge that you’ve done the research, considered the risks, paid attention to every detail.

It’s the calm that comes from no-regret living. The confidence that says, ‘I have something to offer.’

Unfortunately, however, we rarely access our Wow Factor. We talk ourselves out of contributing with the one of the 3 mantras of self-defeat:

  • ‘I’m sure it’s been done before.’
  • ‘It’s a great idea, but it’s just not me.’
  • And, everyone’s favorite, ‘It’ll never happen.’
(There’s a reason why you don’t see these phrases on bumper stickers.)”

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About Frances Cole Jones | Author of How to Wow: Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image and The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World, Frances Cole Jones founded Cole Media Management in 1997. From the beginning, the company’s focus has been cultivating clients’ inherent strengths to develop the powerful communication skills that will enhance their professional and personal performance. Prior to founding Cole Media Management, Frances worked at St. Martins Press, Viking Penguin, Doubleday, and Broadway Books as an editor of commercial nonfiction. The experience of helping authors translate their ideas into books that retained their unique voice is what makes her valuable to her clients. “There’s no point in my writing a perfectly crafted sound bite that you have to strain to remember,” Frances says. “You have to sound like you—you on your best day.”



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