By Jonathan Littman & Marc Hershon Published Dec. 10, 2009 2:20 a.m.
“The hero's journey has been the cornerstone of great literature and hit movies. We all know the winning dramatic premise: a beaten-down protagonist battles everyone from evil characters to wild beasts in a dangerous passage of self-discovery.
Strangely, the main frictions of modern man's largest battlefield have often been ignored in the books designed to steel you for that daily 7 a.m. to 7 p.m. grind.
Except for a few notable exceptions, the hostile territory otherwise known as the workplace has been treated with kid's gloves. We've been advised that the key to success is to 'be nice,' to develop 'lifelong mentors,' and a host of other absurd fantasies that no ten-year-old would ever swallow as remotely realistic or helpful.”
About Jonathan Littman & Marc Hershon | A Contributing Editor for Playboy, Jonathan Littman is the co-author of The Ten Faces of Innovation,(Doubleday,) with Tom Kelley of IDEO, and also co-authored the bestselling business classic, The Art of Innovation, with more than 110,000 copies sold in hardback. Marc Hershon, a branding expert who dreams up names for countless hit products, was a longtime associate with the prestigious Lexicon Branding, Inc. (where he helped to create great names such as BlackBerry, Dasani and Swiffer.) He recently teamed with Jonathan to started their own firm, Simmer Creative Studio. Together, they are the authors of I Hate People: Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job.