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Issue 6 | The Talent Myth
By Malcolm Gladwell Published Oct. 19, 2004 6:00 p.m.

When Malcolm Gladwell wrote "The Tipping Point", he had a sensation on his hands. Called "one of those rare books that changes the way you think about, well, everything" it quickly climbed the charts to become a bestseller.

Now Malcolm writes a manifesto for ChangeThis on the seemingly paradoxical truth that talent is not a firm's greatest asset. Download to find out why.


About Malcolm Gladwell | Malcolm Gladwell was born in 1963 in England and grew up in Canada. He graduated with a degree in history from the University of Toronto in 1984. From 1987 to 1996, he was a reporter for The Washington Post, first as a science writer and then as New York City bureau chief. In 2000, he published The Tipping Point: How Little Things Can Make a Big Difference. Since 1996, he has been a staff writer for The New Yorker magazine.

Books By This Author, including contributed work

Underdogs, Misfits, and the Art of Battling Giants (New)
Hardcover  (9780316204361) 
Published 10/2013  by Little Brown and Company 
Price: $18.27 to $23.20
Desvalidos, Inadaptados y el Arte de Luchar Contra Gigantes
Paperback  (9781622631209) 
Published 10/2013  by Taurus 
Price: $12.59 to $15.99
The Story of Success
Paperback  (9780316017930) 
Published 06/2011  by Back Bay Books 
Price: $10.70 to $13.59
How Little Things Can Make a Big Difference
Paperback  (9780316346627) 
Published 01/2002  by Back Bay Books 
Price: $10.70 to $13.59
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