By Malcolm Gladwell Published Oct. 19, 2004 6:00 p.m.
When Malcolm Gladwell wrote "The Tipping Point", he had a sensation on his hands. Called "one of those rare books that changes the way you think about, well, everything" it quickly climbed the charts to become a bestseller.
Now Malcolm writes a manifesto for ChangeThis on the seemingly paradoxical truth that talent is not a firm's greatest asset. Download to find out why.
About Malcolm Gladwell | Malcolm Gladwell was born in 1963 in England and grew up in Canada. He graduated with a degree in history from the University of Toronto in 1984. From 1987 to 1996, he was a reporter for The Washington Post, ﬁrst as a science writer and then as New York City bureau chief. In 2000, he published The Tipping Point: How Little Things Can Make a Big Difference. Since 1996, he has been a staff writer for The New Yorker magazine.