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Issue 6 | The Talent Myth
By Malcolm Gladwell Published Oct. 19, 2004 6:00 p.m.

When Malcolm Gladwell wrote "The Tipping Point", he had a sensation on his hands. Called "one of those rare books that changes the way you think about, well, everything" it quickly climbed the charts to become a bestseller.

Now Malcolm writes a manifesto for ChangeThis on the seemingly paradoxical truth that talent is not a firm's greatest asset. Download to find out why.


About Malcolm Gladwell | Malcolm Gladwell was born in 1963 in England and grew up in Canada. He graduated with a degree in history from the University of Toronto in 1984. From 1987 to 1996, he was a reporter for The Washington Post, first as a science writer and then as New York City bureau chief. In 2000, he published The Tipping Point: How Little Things Can Make a Big Difference. Since 1996, he has been a staff writer for The New Yorker magazine.

Books By This Author, including contributed work

The Power of Thinking Without Thinking
Paperback  (9780316010665) 
Published 04/01/2007  by Back Bay Books 
Price: $10.71 to $13.60
Underdogs, Misfits, and the Art of Battling Giants
eBook  (9780316204385)  by Little, Brown and Company 
Price: $14.99
Desvalidos, Inadaptados y el Arte de Luchar Contra Gigantes
Paperback  (9781622631209) 
Published 10/2013  by Taurus 
Price: $12.59 to $15.99
Paperback  (9786047704118)  by Gioi Nha Nam/Tsai Fong Books 
Price: $22.10
The Story of Success
Paperback  (9784062184397)  by Kodansha 
Price: $30.90
The Story of Success
eBook  (9780316040341)  by Little, Brown and Company 
Price: $9.99
The Story Of Success
Paperback  (9788934933151)  by Kimyoungsa/Tsai Fong Books 
Price: $32.60
How Little Things Can Make a Big Difference
eBook  (9780759574731)  by Little, Brown and Company 
Price: $9.99
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