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Issue 59 - 03 | A Mind for Selling: Brain Science Is Turning Management On Its Head
By Charles Jacobs Published June 3, 2009 11:23 p.m.

"We don’t have direct knowledge of the physical world; we only have knowledge of our ideas of it. This may seem like just an interesting curiosity until we realize that the world we know is not an objective record of the one that exists outside of us, but the version of it we create according to whatever else is going on in our minds at the time. We don’t live in the world of atoms; we live in the world of ideas.”

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About Charles Jacobs | Charles Jacobs is the author of Management Rewired: Why Feedback Doesn't Work and Other Surprising Lessons from the Latest Brain Science. He is the managing partner of 180 Partners and an advisor to Fortune 500 companies. He was also the founder of the Amherst Consulting Group and has worked in Europe, Asia, and the United States. His clients include Exxon-Mobil, Verizon, Bristol-Myers Squibb, and more of the world’s largest corporations. An active speaker and lecturer, he lives in Boston.



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