By Matthew E. May Published May 6, 2009 10:56 p.m.
“It is nearly impossible to make it through a typical day without exchanging ideas. Whether deciding on something as simple as a restaurant for a long overdue night out, or as complicated as the design of an entirely new product, we are forever involved in sculpting and selling our creative thought. Conventional wisdom says that to be successful, an idea must be concrete, complete, and certain. But what if that’s wrong? What if the most elegant, most imaginative, most engaging ideas are none of those things?”
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About Matthew E. May | Matthew E. May is an internationally recognized innovation author, design strategist, and columnist for the American Express OPEN Forum Idea Hub. He is a popular speaker and master kaizen coach, working with organizations all over the world. His latest book is The Shibumi Strategy. His previous books include In Pursuit of Elegance, and The Elegant Solution. He lives in Southern California.
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