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Issue 55 - 02 | Stories, Storytelling, Story-Selling in Business
By Tom Nies Published Feb. 12, 2009 2:34 a.m.

"Good stories fascinate us all. They always have. They always will.

At this moment in our nation’s history, we are seeing two epic stories evolving—in terms of our new President, and in the state of our economy.

The story of Obama many believe is epic, and certainly the story of our nation’s recession and economic downfall is also a burgeoning epic tale.

Stories move societies forward. They inspire, engage and initiate change through their telling and re-telling. Basically, there are two types of stories: Truth Stories and True Stories."

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About Tom Nies | Thomas M. Nies is the founder and CEO of Cincom Systems, Inc. Since its founding in 1968, Cincom has matured into one of the largest international, independent software companies in the world. Cincom’s client base spans communications, financial services, education, government, manufacturing, retail, healthcare, and insurance.


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