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Issue 50 - 01 | How to Sell a Book (or Any New Idea) (step 1 is the hard part)
By Seth Godin Published Sept. 11, 2008 12:58 a.m.

My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I think he’d be surprised at this:

Sell one.

Find one person who trusts you and sell him a copy. Does he love it? Is he excited about it? Excited enough to tell ten friends because it helps them, not because it helps you?

Tribes grow when people recruit other people. That’s how ideas spread as well. They don’t do it for you, of course. They do it for each other. Leadership is the art of giving people a platform for spreading ideas that work. If Fred’s book spreads, then he’s off to a great start. If it doesn’t, he needs a new book.

You don’t get to take step 2 if you can’t do step 1.


About Seth Godin | Seth Godin is the author of 17 bestsellers that have been translated into 35 languages. He’s the founder of several companies, a member of the Direct Marketing Hall of Fame, and an influential speaker around the world. He writes about treating people with respect, the changing economy, and ideas that spread. Mostly, he creates projects, many of which end up failing. You can find his daily blog (5,500 posts so far) by typing his name into your favorite search engine.

To find out more about the new book, the only place to go is http://www.yourturn.link.


View 8 other manifestos by this author

Books By This Author, including contributed work

The Next Big Marketing Idea
eBook  (9781101218457)  by Portfolio 
Price: $12.99
Paperback  (9789685015097)  by Ediciones Granica, S.A. 
Price: $14.99
Wise Advice for Leaning Into the Unknown
Hardcover  (9781622035311)  by Sounds True 
Price: $11.96
Y Quieres Saber Mas = If You Are Clueless about Starting Your Own Business
Paperback  (9789685015080)  by Ediciones Granica, S.A. 
Price: $14.99
Five Hundred New Ideas to Change the World in Ways Big and Small
Paperback  (9781841125657)  by Capstone Publishing 
Price: $29.95
The Complete Guide to Profitable Direct Marketing (Revised)
eBook  (9780190289256)  by Oxford University Press 
Price: $30.90
Paperback  (9789562919869)  by www.bnpublishing.com 
Price: $6.29 to $7.99
Hardcover  (9780618153220)  by Mariner Books 
Price: $13.00
How Smart Companies Get People Talking (Revised)
Hardcover  (9781427798619) 
Published 02/2009  by Kaplan Publishing 
Price: $24.95
Wow Ideas That Make Customers Happy and Will Increase Your Bottom Line
eBook  (9780307553959)  by Crown Business 
Price: $12.99
Paperback  (9789562912143) 
Published 01/2007  by www.bnpublishing.com 
Price: $6.29 to $7.99
Why Smart Companies Abandon Worry and Embrace Change
eBook  (9781439188842)  by Free Press 
Price: $14.99
Overcome Resistance and Get Out of Your Own Way
Paperback  (9781936891375)  by Black Irish Entertainment LLC 
Price: $6.29 to $7.99
Three Keys to Breaking Free and Finding Work You Love
Paperback  (9780985556617) 
Published 07/2012  by Piaffe Press, LLC 
Price: $12.95
Stop Trying to Be Perfect and Start Being Remarkable
Hardcover  (9781591841036) 
Published 11/2005  by Portfolio 
Price: $12.51 to $17.56
How to Make Any Web Site Better
Paperback  (9780743227902) 
Published 01/2002  by Free Press 
Price: $10.36
Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You.
eBook  (9780786870455)  by Hachette Books 
Price: $9.99
Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)
Hardcover  (9781591843177) 
Published 11/2009  by Portfolio 
Price: $13.65 to $19.16
How to Make a Purple Cow
Paperback  (9781591841678) 
Published 05/2007  by Portfolio 
Price: $12.00
Turning Strangers Into Friends and Friends Into Customers
eBook  (9780684836331)  by Simon & Schuster 
Price: $12.99
The Myth of Mass and the End of Compliance
eBook  (9780698408999)  by Portfolio 
Price: $10.99
When Was the Last Time You Did Something for the First Time?
eBook  (9780698409002)  by Portfolio 
Price: $10.99
A Little Book That Teaches You When to Quit (and When to Stick)
Hardcover  (9781591841661) 
Published 05/2007  by Portfolio 
Price: $11.96
The Power of Telling Authentic Stories in a Low-Trust World
Paperback  (9781591845331) 
Published 04/2012  by Portfolio 
Price: $12.00
Are You Indispensable?
Paperback  (9781591844099) 
Published 04/2011  by Portfolio 
Price: $12.80
How Smart Companies Get People Talking
Paperback  (9780983429029) 
Published 04/2012  by Pressbox 
Price: $12.95
We Need You to Lead Us
Hardcover  (9781591842330) 
Published 10/2008  by Portfolio 
Price: $11.94 to $16.76
Is Your Marketing Out of Sync?
eBook  (9781101216361)  by Portfolio 
Price: $12.99
How High Will You Fly?
eBook  (9781101612309)  by Portfolio 
Price: $10.79
Life Outside the Comfort Zone
Hardcover  (9781591846109) 
Published 12/2012  by Portfolio 
Price: $13.56
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