By Seth Godin Published Sept. 11, 2008 12:58 a.m.
My friend Fred has a new book coming out and he was trolling around for new marketing ideas. I think he’d be surprised at this:
Find one person who trusts you and sell him a copy. Does he love it? Is he excited about it? Excited enough to tell ten friends because it helps them, not because it helps you?
Tribes grow when people recruit other people. That’s how ideas spread as well. They don’t do it for you, of course. They do it for each other. Leadership is the art of giving people a platform for spreading ideas that work. If Fred’s book spreads, then he’s off to a great start. If it doesn’t, he needs a new book.
You don’t get to take step 2 if you can’t do step 1.
About Seth Godin |
Seth Godin is the author of 17 bestsellers that have been translated into 35 languages. He’s the founder of several companies, a member of the Direct Marketing Hall of Fame, and an influential speaker around the world. He writes about treating people with respect, the changing economy, and ideas that spread. Mostly, he creates projects, many of which end up failing. You can find his daily blog (5,500 posts so far) by typing his name into your favorite search engine.
To find out more about the new book, the only place to go is http://www.yourturn.link.
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