By Mitch Ditkoff Published Aug. 6, 2008 8:44 p.m.
"There’s a lot of talk these days—especially in business circles—about the importance of innovation. All CEOs worth their low salt lunch want it. And they want it, of course, now. Innovation, they reason, is the competitive edge. What sparks innovation? People. What sparks people? Inspired ideas that meet a need—whether expressed or unexpressed—ideas with enough mojo to rally sustained support.
Is there anything a person can do—beyond caffeine, corporate pep talks, or astrology readings—to quicken the appearance of breakthrough ideas? Yes, there is. And it begins with the awareness of where ideas come from in the first place."
About Mitch Ditkoff | Mitch Ditkoff is President of Idea Champions, a consulting and training company specializing in creative thinking, innovation, leadership, and team development. His new book Awake at the Wheel: Getting Your Great Ideas Rolling (in an Uphill World), was published in May 2008.