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Issue 44 - 06 | The Connection Culture: A New Source of Competitive Advantage
By Michael Lee Stallard Published March 7, 2008 10:59 p.m.

“I want to share something with you I’ve learned over the last decade of my life that I believe can be as helpful to you as it has been to me. In a nutshell, one of the most powerful and least understood aspects of business is how an emotional connection between management, employees and customers provides a competitive advantage. Unless the people who are part of a business feel a sense of connection –an emotional bond that promotes trust, cooperation and esprit de corps – they will never reach their potential as individuals, nor will the organization."

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About Michael Lee Stallard | Michael Lee Stallard is a leading authority on employee and customer engagement. He is the president, CEO and a co-founder of E Pluribus Partners, a consulting firm that specializes in helping leaders create “Connection Cultures” to form strong bonds among the management, employees and customers of an organization. Prior to founding E Pluribus Partners, Michael was chief marketing officer for businesses at Charles Schwab and Morgan Stanley. He was formerly an executive in investment banking, marketing and finance at Barclays PLC , Van Kampen Investments and Texas Instruments. Additional information can be found at E Pluribus Partners, FiredUpOrBurnedOut.com, and his blog. Michael can be reached at (203) 422-6511.

www.MichaelLeeStallard.com

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