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Issue 42 - 01 | Marketing Mismatch: When New Won't Work With Old (Riffs on Meatball Sundae)
By Seth Godin Published Jan. 16, 2008 4:11 p.m.

“People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries. The dream is simple: "If we can just add enough of [today's hot topping], everything will take care of itself." Most of the time, despite all the hype, organizations fail when they try to use this scattershot approach.”

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About Seth Godin | Seth Godin is the author of 17 bestsellers that have been translated into 35 languages. He’s the founder of several companies, a member of the Direct Marketing Hall of Fame, and an influential speaker around the world. He writes about treating people with respect, the changing economy, and ideas that spread. Mostly, he creates projects, many of which end up failing. You can find his daily blog (5,500 posts so far) by typing his name into your favorite search engine.

To find out more about the new book, the only place to go is http://www.yourturn.link.

http://www.sethgodin.com/

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