Change This - Marketing Mismatch: When New Won't Work With Old (Riffs on Meatball Sundae)

Issue 42 - 01 | Marketing Mismatch: When New Won't Work With Old (Riffs on Meatball Sundae)
By Seth Godin Published Jan. 16, 2008 10:11 a.m.

“People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries. The dream is simple: "If we can just add enough of [today's hot topping], everything will take care of itself." Most of the time, despite all the hype, organizations fail when they try to use this scattershot approach.”

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About Seth Godin | Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of multiple books that have been bestsellers around the world and changed the way people think about marketing, change and work. His newest book is Linchpin.

http://sethgodin.typepad.com/

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