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Issue 40 - 04 | Build Your Brand in Bits and Bytes: Building Your Personal Brand Online
By William Arruda Published Nov. 8, 2007 5:19 a.m.

Arruda and Dixson warn: you are being googled. Internet research is now a no-brainer in the hiring process, whether you are applying for a job or pitching your bid. So, how can you impress recruiters and clients when they perform this kind of reference check? The authors offer steps to making you digitally distinctive.

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About William Arruda | William Arruda and Kirsten Dixson are two of the world’s leading personal branding experts. They’re also the founding partners of the Reach Branding Club, an innovative, e-learning branding program. Learn more at www.reachbrandingclub.com.

http://www.reachbrandingclub.com

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