By David Meerman Scott Published Aug. 8, 2007 10:13 p.m.
David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!” In every company description, on websites, in press releases, in corporate pamphlets, the same adjectives get used over and over until they are meaningless. Scott analyzed thousands of these offerings and presents a collection of the most over-used and under-meaningful phrases…and strategies for making the most of these communication opportunities.
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About David Meerman Scott |
David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the number-one best-selling PR and marketing book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly, which has been published in 22 languages.
His new book is Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now.
Check out his popular blog at www.WebInkNow.com or follow him on Twitter @dmscott.
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