37

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Issue 37 - 01 | Mind of the Innovator: Taming the Traps of Traditional Thinking
By Matthew E. May Published Aug. 8, 2007 10:41 p.m.

Matthew May, author of "Elegant Solutions: Breakthrough Thinking the Toyota Way" and a popular ChangeThis manifesto on the subject, now brings our attention to the ‘Seven Sins of Solutions’, the traditional ways of thinking that prevent us from divining the most accurate—and elegant—of solutions to any problem solving situation. Using accessible examples, you’ll find yourself saying “Yes! That happens to me!” as you read. Lucky for us, May also provides methods to avoid those deadly sins and train our brains to think differently, allowing our inner innovator to flourish.

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About Matthew E. May | Matthew E. May is an internationally recognized innovation author, design strategist, and columnist for the American Express OPEN Forum Idea Hub. He is a popular speaker and master kaizen coach, working with organizations all over the world. His latest book is The Shibumi Strategy. His previous books include In Pursuit of Elegance, and The Elegant Solution. He lives in Southern California.

http://matthewemay.com

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