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Issue 36 - 01 | The Greening of Business: Recent Trends & Remaining Hurdles
By Andrew Winston Published July 11, 2007 10:14 p.m.

In late 2006, Andrew Winston co-authored Green to Gold, a book detailing what companies must do to ‘go green.’ Here, he writes an original reflection on the recent trends and remaining challenges in the greening of business.


About Andrew Winston | Andrew Winston is the founder of Winston Eco-Strategies and helps leading companies use environmental thinking to drive growth. Andrew is a nationally recognized speaker and writer on green business. His earlier career included advising companies on corporate strategy while at Boston Consulting Group and management positions in strategy and marketing at Time Warner and MTV. He is the co-author of "Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value. and Build Competitive Advantage."

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