Issue 34 - 05 | Turning the Generational Dial: A Plea to Boomers, Gen X and Gen Y
By Carol Orsborn Published May 9, 2007 3:21 p.m.
By Carol Orsborn Published May 9, 2007 3:21 p.m.
Carol Orsborn argues that instead of participating in a complicated generational tug-of-war of who is more relevant, Gen X and Gen Y must learn from Boomers because these following generations will also face the same elongated lifespans and increased vitality…and buying power.
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About Carol Orsborn | Carol Orsborn, Ph.D., a leading edge baby boomer, is the author of 15 books on the boomer generation and co-chair of Fleishman-Hillard’s FH Boom practice. Recently, she co-authored Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, by Mary Brown and Carol Orsborn, Ph.D.) She is chief blogger at www.TheBoomerBlog.com
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