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Issue 34 - 01 | Pushing Past the Dip: How to Become the Best in the World
By Seth Godin Published May 9, 2007 9:03 p.m.

The long, tough slog through mediocre-ville. To be the best, Seth Godin explains, you must concentrate your effort, push a little harder, commit a few more resources and leave mediocre to those willing to be average.

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About Seth Godin | Seth Godin is the author of 17 bestsellers that have been translated into 35 languages. He’s the founder of several companies, a member of the Direct Marketing Hall of Fame, and an influential speaker around the world. He writes about treating people with respect, the changing economy, and ideas that spread. Mostly, he creates projects, many of which end up failing. You can find his daily blog (5,500 posts so far) by typing his name into your favorite search engine.

To find out more about the new book, the only place to go is http://www.yourturn.link.

http://www.sethgodin.com/

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