By Michael Iva Published March 7, 2007 9:09 a.m.
So, you’ve got an idea. A big idea. But will your idea take flight? Not if you let your concept be killed by all the usual excuses you hear from your managers, your bosses, your spouses—excuses motivated by fear or possessiveness. In this wide-ranging manifesto, Iva offers you ways to persuade someone to embrace your idea, to not be swayed by negative responses, and to utilize your creativity.
About Michael Iva | Michael Iva, internationally renown designer, writer, new product launch consultant, and marketing expert. Helped to successfully launch 127 new products and services, into countless different industry groups. (More than any other 'individual' new product launch practitioner in the U.S.A.)