By Chip Heath and Dan Heath Published Feb. 7, 2007 1:38 a.m.
The Heath Bros. walk the walk in this manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate your strategy effectively. Missed the Heath Bros. on "The Today Show" or NPR? Get to know them here because these ideas stick.
About Chip Heath and Dan Heath | Brothers Chip Heath and Dan Heath are the co-authors of "Made to Stick: Why Some Ideas Survive and Others Die". Chip and Dan have spoken and consulted on the topic of “making ideas stick” with audiences from organizations such as Microsoft, Nissan, Fannie Mae, and West Point. Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.www.madetostick.com