By Joseph Jaffe Published Jan. 10, 2007 2:26 a.m.
Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He’ll present 10 critical components to take on the journey, and a 5-step process to guide the way.
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About Joseph Jaffe | Joseph Jaffe is Chief Interruptor of Powered, and the author of three books, including Life After The 30-Second Spot and Join the Conversation. His latest, Flip the Funnel, focuses on the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals. Joseph has appeared on CBS, ABC, Bloomberg, NPR, in the Wall Street Journal, New York Times and more. He is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School, as well as the Society for New Communications Research. Jaffe blogs and podcasts at “Jaffe Juice” and also hosts JaffeJuiceTV in an effort to prove he does not have a face for radio.
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