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Issue 27 - 03 | Changing the Rules: Lessons from a Starfish World
By Ori Brafman and Rod Beckstrom Published Oct. 7, 2006 2:09 a.m.

Such seemingly dissimilar groups as the Apache Indians, music swapping programs, Wikipedia, Alcoholics Anonymous and Al Queda have one thing in common: they are all starfish. According to Brafman and Beckstrom, each of these resilient groups succeeds because they are absent any hierarchy (head) and conventional organizations (spiders) best watch their backs.

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About Ori Brafman and Rod Beckstrom | Ori Brafman is a lifelong entrepreneur. His adventures include a wireless startup, health food advocacy group, and a network of CEOs working on public benefit projects, which he co-founded with Rod Beckstrom. He holds a BA in Peace and Conflict Studies from UC Berkeley and an MBA from Stanford Business School. Rod A. Beckstrom is a serial start-up entrepreneur. He founded CATS Software Inc, which he took public and has helped start and build other high tech firms. Rod has served on various private and nonprofit boards. He holds a BA and MBA from Stanford and is a Fulbright Scholar. Brafman and Beckstrom are the authors of Starfish and the Spider: The Unstoppable Power of Leadership, available from Penguin Group, October 2006.


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