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Issue 23 | Management Advice: Which 90% is Crap?
By Bob Sutton Published May 26, 2006 1:43 a.m.

The way business advice is sold today makes it difficult to cull the good from the bad. With refreshing candidness, Bob Sutton shows how to divine diamonds from dust with these guidelines.


About Bob Sutton | Robert Sutton, a professor of Management Science and Engineering at Stanford Engineering School, is the best selling author, with Jeffrey Pfeffer, of The Knowing-Doing Gap: How Smart Firms Turn Knowledge Into Action and Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management. He is also the author of Weird Ideas that Work: 11 ½ Practices for Promoting, Managing, and Sustaining Innovation. In addition, he has consulted for and spoken at companies including Pepsi, Gap, General Motors, Motorola and Xerox, and shared his research and opinions on television and in publications nationwide. With a unique perspective and cutting edge ideas, Sutton is an exciting voice on the landscape of business thought.

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