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Issue 22 | The Simplicity Cycle
By Dan Ward Published April 26, 2006 1:18 a.m.

Most cliches find their origin in truth, and "less is more" is one that rings true whether we are discussing a new marketing piece swimming with text and graphics or an ice cream sundae swimming in, well, just never add a dollop of strawberry sauce over the chocolate, caramel and those multi-colored jimmies. Dan Ward succinctly shows us that increased complexity does not inherently equal increased goodness and instructs us on how to walk that fine line while still innovating.

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About Dan Ward | Dan Ward is a retired Lieutenant Colonel in the US Air Force, where he served for more than 20 years as an acquisitions officer and helped shepherd the development of military technology programs. His new book is The Simplicity Cycle: How to Make Things Better Without Making Them Worse. He also wrote F.I.R.E.: How Fast, Inexpensive, Restrained and Elegant Methods Ignite Innovation (HarperBusiness, 2014). Dan holds three engineering degrees and received the Bronze Star Medal for his service in Afghanistan.

www.thedanward.com

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