Issue 159 - 01 | Image Is Substance
By Andy Cunningham Published Dec. 20, 2017 11:00 a.m.

“How do you influence people to buy things? How do you educate the public about companies? And how do you match potential customers with a given product or service? Essentially, how do you help companies win in the market?

I discovered early on that the answer is authenticity … When companies promote themselves authentically, they get more customers and sell more stuff. It’s as simple as that, and I built my entire career on that premise.”


About Andy Cunningham | Andy Cunningham played a key role in the launch of the original Macintosh. Since then, she has been an entrepreneur at the forefront of marketing, branding, positioning, and communicating “The Next Big Thing.” The founder and president of Cunningham Collective, a marketing and communication strategy firm, she has helped introduce a number of new categories, including video games, personal computers, desktop publishing, digital imaging, RISC microprocessors, software as a service, very light jets, and clean tech investing.

Related Books

Discover Your Positioning DNA and Dominate Your Competition
Hardcover  (9781260031201) 
Published 10/2017  by McGraw-Hill Education 
Price: $17.64 to $22.40
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