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Issue 151 - 01 | How to Transcend the Transactional: Fuel a Lifelong Love Affair with Your Customers and Employees
By Tara-Nicholle Nelson Published March 22, 2017 12:00 p.m.

“This deep, human motivation—transformation—is one of the most elemental reasons people do the things they do. And it’s certainly the pure, primal force underlying why they buy what they buy, read what they read and love what they love.

In particular, there are three ways in which people have wanted their lives to be different throughout human history. And each of these involves a set of behavior changes that are extraordinarily difficult for people to make, without help.

• They want to be healthier
• They want to be wealthier
• They want to be wiser

Those of us who have taken on business as our life’s work must now elevate our thinking. We must dare to be different. Let’s stop fixating on which pic to post on which channel. Instead, dedicate yourself and your company to the endeavor of becoming an agent and facilitator of the transformations that people want to make in their lives. Let’s talk about why and how.”

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About Tara-Nicholle Nelson | Tara-Nicholle Nelson is the founder and CEO of Transformational Consumer Insights. She is the former vice president of marketing for MyFitnessPal, now part of Under Armour, where her teams covered brand, growth, engagement, content and digital/social media, and media relations. She holds a master’s degree in psychology and a juris doctorate from the University of California, Berkeley, and is the board president of City Slicker Farms, a nonprofit food justice organization in West Oakland.

http://www.taranicholle.com/

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