By Fred Jacobs Published July 1, 2005 1:16 p.m.
Radio is under fire. Radio companies think it is about the technology. Fred Jacobs suggests they should start with the listeners.
About Fred Jacobs | Fred Jacobs created the “classic rock” format, and played a major role in the growth of the “alternative” format as a longtime media researcher and consultant. He is the founder and president of Jacobs Media and maintains a blog at http://www.jacobsmedia.com/blog.http://www.jacobsmedia.com/blog