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Issue 149 - 05 | The Ten Commandments of Startup Profit
By Ed McLaughlin & Wyn Lydecker Published Jan. 25, 2017 11:30 a.m.

“From the beginning, I organized my business, USI, around 10 core profit principles. I call these principles The Ten Commandments of Startup Profit. By factoring profit into every business decision, USI generated a 20% operating profit margin, while growing our revenues at a 40% compounded annual rate.

You can use this concentrated list of profit principles to benchmark your business and its potential for generating profit. […]

Understanding these profit principles and applying them to your business can increase the probability of your long-term success and improve your returns along the way.”



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About Ed McLaughlin & Wyn Lydecker | Ed McLaughlin is the founder of four businesses and is currently running Blue Sunsets LLC, a real estate and angel investment firm. He bootstrapped his first business, United Systems Integrators (USI) Corporation, a corporate real estate outsourcing firm, and grew it into an Inc. 500 company. In 2001, Ed earned Entrepreneur of the Year honors from Ernst & Young. In 2005, he sold USI to Johnson Controls, a Fortune 100 company, and at that point, became CEO of JCI’s Global Workplace Business for the Americas. Wyn Lydecker is the founder of Upstart Business Planning, where she works with entrepreneurs to develop plans that answer the questions investors ask most often.



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