Issue 142 - 05 | The Social Business Mandate
By Clara Shih Published June 8, 2016 10:00 a.m.

“As venture capitalist Marc Andreessen has said, ‘Software is eating the world.’ We live in an age in which every aspect of our lives from physical devices to offline services is being digitized; the impact of social media on consumers and business alike today is as profound as the rise of Google 15 years ago. Yet, many business leaders and CEOs are thinking about what I call Social Business in exactly the WRONG ways.

The mistake leaders make is over-delegating social and digital efforts to fairly entry-level marketing and customer service teams. Senior executives then confuse having a social media team with having a social business, and have a detrimental misconception that these efforts are far from the business’s core initiatives. In reality, business leaders need to personally own and drive these digital and social initiatives. To fully become a Social Business, an organization must truly embrace digital opportunities on every platform; and this transformation must be led by C-Suite Executives.”



Download

About Clara Shih | Clara Shih is a Silicon Valley tech entrepreneur and bestselling author. She is founder and CEO of Hearsay Social, an enterprise software company whose predictive omnichannel marketing platform helps financial advisors engage clients across social, text message, email, and websites while complying with industry regulations. A pioneer in the social media industry, Clara has been named one of Fortune’s “Most Powerful Women Entrepreneurs,” Fast Company’s “Most Influential People in Technology,” BusinessWeek’s “Top Young Entrepreneurs,” and both Fortune’s and Ad Age’s “40 Under 40.” She was also named a “Young Global Leader” by the World Economic Forum.

http://socialbizimperative.com/

Related Books

9780137085125
Tapping Online Social Networks to Market, Sell, and Innovate
Paperback  (9780137152223) 
Published 03/2009  by Prentice Hall PTR 
Price: $14.24 to $19.99
9780134263434
Adapting Your Business Model to the Always-Connected Customer
Paperback  (9780134263434) 
Published 03/2016  by Not available 
Price: $15.74 to $19.99
Search manifestos:

Recent Popular Manifestos



View all




TWITTER