Issue 140 - 03 | Profit with Purpose: The New Guiding Conscience of Global Capitalism
By Billee Howard Published April 13, 2016 11:00 a.m.

“In today’s We-Conomy, profit is not enough. For a brand to be truly successful over the long-term, as benchmarked against the world’s leading companies, it must innovate and create for the we and not the me, and also aim to profit in ways that provide collective purpose beyond a self-interested, fattened bottom-line. An age of brands as republics aimed at both serving and protecting the world at large is upon us.”

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About Billee Howard | Billee Howard is founder and chief engagement officer of Brandthropologie and president of Mojo Risin Productions. Brandthropologie is a cutting-edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative, and passionate dialogues with target communities. Mojo Risin creates custom branded immersive entertainment content for television on the web. She began her career at age twenty-two as press secretary for the president of the Philippines, and subsequently worked at the world’s largest PR firm, Weber Shandwick, handling global communications for Samsung, PepsiCo, MasterCard, and All State.

http://brandthropologie.com/

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