By Chris Houchens Published Feb. 24, 2005 3:00 p.m.
Go to your bookshelf. Find all the marketing business books you can. Throw them out. Rinse. Repeat. Chris Houchens isn't kidding.
About Chris Houchens | Chris Houchens founded Shotgun Concepts in 1997 to help small businesses who are at that "awkward age" of being between solo marketing and big agencies get the most out of their marketing, advertising, and PR efforts.www.shotgunconcepts.com