Issue 137 - 06 | 3 Strategies to Persuade Any Audience
By Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones Published Jan. 27, 2016 10:00 a.m.

“While it takes skill and practice to be a great persuasive speaker, anyone can do it. It’s all about understanding your role as a speaker, knowing the audience you’re talking to, and appealing to your audience’s hearts and minds. In order to best accomplish this, the world’s best speakers use a variety of arguments and strategies, most of which can be summed up into the three rhetorical appeals: ethos, logos, and pathos. When used effectively, these three appeals can be powerful tools for achieving a speaker’s persuasive goal.”

Download

About Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones | Kenny Nguyen is the founder and CEO of Big Fish Presentations. He was named the 2012 CEO Student Entrepreneur of the Year by Collegiate Entrepreneurs Organization (CEO).

Gus Murillo is the president and COO of Big Fish Presentations. He has been recognized as a Kairos50 member and awarded for this achievement at the New York Stock Exchange.

Robert Killeen is the lead copywriter at Big Fish Presentations.

Luke Jones was the first copywriter at Big Fish Presentations. He is now an advertising associate at Deveney.

thebigfishexperience.co
Search manifestos:

Recent Popular Manifestos



View all




TWITTER