Issue 133 - 02 | Why Grit is The New Black
By Linda Kaplan Thaler & Robin Koval Published Sept. 16, 2015 10:00 a.m.

“Emerging research proves, beyond a doubt, that grit is the most accurate predictor of success in achieving life goals. Yet grit is often seen as a rather antiquated, 19th century ideal, equated more with methodical stick-to-itiveness and survival than the secret sauce to success. But the truth is, grit is about sweat, not swagger, character, not charisma. Grit is the result of a hard-fought struggle, a willingness to take risks, a passionate pursuit of one’s goals, and the perseverance to continue against all odds.

And the best part of grit is that anyone can develop and nurture it, whether you’re eight or eighty-eight. Even Pablo Casals, one of the world’s most acclaimed cellists, when asked why at age 93 he still practiced several hours a day, thoughtfully replied, ‘I’m beginning to notice some improvement.’”



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About Linda Kaplan Thaler & Robin Koval | Linda Kaplan Thaler is an Advertising Hall of Fame luminary and creator of many of the industry’s most iconic campaigns, including Kodak Moments and the hilarious Aflac duck. Linda was the co-founder and CEO of the Kaplan Thaler group, which quickly became one of America’s fastest growing ad agencies. She is currently Chairman of Publicis New York, and the coauthor of several national bestsellers, including Bang! Getting Your Message Heard in a Noisy World, The Power of Nice, and The Power of Small. She lives with her family in New York City.

Robin Koval is the CEO and President of the Truth Initiative, the national public health foundation dedicated to achieving a culture where all youth and young adults reject tobacco and the creators of the award winning and life-saving truth® youth tobacco prevention program. Robin is also a leader in the world of advertising and marketing. She is a co-founder of the Kaplan Thaler Group, creators of the Aflac Duck and many other well-known campaigns, and was CEO of its successor, Publicis Kaplan Thaler. She is the co-author of three other best-selling books: The Power of Nice, The Power of Small, and Bang! Getting Your Message Heard in a Noisy World. Robin lives with her husband in Washington, D.C.

www.grittogreat.com

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