Issue 131 - 02 | The Customer Room: Grow Your Business by Improving Customers’ Lives
By Jeanne Bliss Published July 8, 2015 10:00 a.m.

“The Customer Room is the glue that unites a leadership team to focus and improve customers’ lives to earn the right to growth.

Building a customer room to step leaders and the organization through your customers’ lives and walk in their shoes monthly, quarterly, and annually is one of the most robust actions you can take to align leaders and drive customer-driven action. It engages leaders personally in customers’ lives and unites them to make decisions. It establishes an accountability forum that transcends most governance meetings on the subject, where projects are reported but engaging in understanding and improving customers’ lives is not always built-in.”


About Jeanne Bliss | Jeanne Bliss pioneered the Chief Customer Officer position, holding the role for over twenty years at Lands’ End, Allstate, Coldwell Banker, Mazda, and Microsoft. Since 2002 she has led CustomerBliss, a leading customer experience transformation company where she helps companies achieve customer-driven growth. She is a worldwide keynote speaker, and co-founder of the Customer Experience Professionals Association. Jeanne Bliss is the bestselling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action and I Love You More than My Dog: Five Decisions that Drive Extreme Customer Loyalty in Good Times and Bad.

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