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Issue 13 | Is the Truth the Next Big Truth?
By Simon King and Piers Fawkes Published Feb. 8, 2005 4:00 p.m.

The authors of the tremendously popular trend-spotting blog PSFK write about the three most important truths about.. Truth! (And exactly why it means everything to your Brand.)

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About Simon King and Piers Fawkes | Piers and Simon have been creative collaborators for the past six years. They have defined brand communication strateiges for range of brands in a variety of sectors from Luxury goods to FMCG and Finance. Piers lives and works in marketing in New York, Simon own's premium denim brand London Denim.

www.psfk.com
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