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Issue 126 - 01 | Sprinkles: An Antidote To The Demise of Customer Surprise
By Chip R. Bell Published Feb. 18, 2015 8:00 a.m.

“What has made customer surprise in such a scarcity? At least three culprits have robbed the glee of service. First, many organizations have been forced to apply austere expense cutting in the face of ever-diminishing profit margins; value-added amazement has gotten pricey. Second, rising customer expectations have elevated what it takes to be judged as enchanting. Customers live in a highly stimulated daily lives. Stores have become sensory theater; TV and the Internet as vibrant as Broadway after dark. To paraphrase an old song, “How you gonna keep ‘em down on the farm, after they’ve seen Zappos.” There is a third reason…one subtler and far more challenging.”

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About Chip R. Bell | Chip R. Bell is a customer loyalty consultant, renowned keynote speaker and author of several national bestselling books. His newest book is Sprinkles: Creating Awesome Experiences Through Innovative Service.

www.chipbell.com

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