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Issue 115 - 03 | The Brevity Mandate
By Joseph McCormack Published March 12, 2014 1:00 p.m.

“The business world today is full of information overload and there is not enough time to sift through it. If you cannot capture people’s attention and deliver your message with brevity, you’ll lose them.

For starters, the discipline to capture and manage elusive mindshare now shapes and defines professional success. Shorter e-mails, better organized updates, and tighter and more engaging presentations are immediate indicators that you’ve got what it takes to succeed in an attention economy.

Getting to the point is a non-negotiable standard. The reasons why are plentiful.

Ten years ago, brevity was a nicety and meant primarily for long-winded types that couldn’t shut up. Today, being clear and concise is an absolute necessity; it’s what successful people expect to see—and get quickly frustrated when it’s missing.”



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About Joseph McCormack | Joe McCormack is an experienced marketing executive, successful entrepreneur and author. He founded and serves as managing director of The Sheffield Company, an award-winning boutique agency recognized for its focus on narrative messaging and visual storytelling. His new book, Brief: Make a Bigger Impact by Saying Less (Wiley & Sons, 2014) tackles the timeliness of the “less is more” mandate. In 2013, he founded The BRIEF Lab as a specialty institute to help business and military leaders become lean communicators. There are currently facilities in Chicago, IL and Southern Pines, NC.

www.thebrieflab.com
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