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Issue 107 - 04 | The Do It! Marketing Manifesto
By David Newman Published July 10, 2013 12:00 p.m.

“What is marketing?

Put bluntly, marketing is the set of strategies, tactics and tools that make selling unnecessary.

OK, that’s a bit extreme. Let’s try again…

Marketing is the set of strategies, tactics and tools that help you sell more products and services—more easily AND more often.

There, that’s better.

Bad news: Marketing for the sake of marketing is broken. Kaput. Finished.

Smart marketing is all about helping you generate MORE leads, BETTER prospects, and BIGGER sales. Period.

Good news: That also happens to be the purpose of this cheeky, powerful little manifesto you’re reading right now.”


About David Newman | David Newman is an acclaimed marketing expert, popular speaker, and founder of Do It! Marketing whose clients range from small and solo business owners to Fortune 500 companies, including IBM, Comcast, Microsoft, Accenture, and American Express. His expertise has been featured in major media including The New York Times, Selling Power, Entrepreneur, and Investor’s Business Daily.


Books By This Author, including contributed work

77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
Hardcover  (9780814432860) 
Published 2013-06-01T06:00:00.000-05:00  by AMACOM/American Management Association 
Price: $12.57 to $15.96
Expert Advice, Made Easy
Paperback  (9781783619184) 
Published 2016-03-01T00:00:00.000-06:00  by Flame Tree Publishing 
Price: $10.39
Design, Synthesis, Evaluation
Hardcover  (9781782620303) 
Published 2015-09-30T00:00:00.000-05:00  by Royal Society of Chemistry 
Price: $300.00
Paperback  (9780874259230) 
Published 2015-06-08T00:00:00.000-05:00  by HRD Press 
Price: $14.95
Hardcover  (9781849737012) 
Published 2015-10-02T00:00:00.000-05:00  by Royal Society of Chemistry 
Price: $290.00
Paperback  (9781502731333) 
Published 2015-10-02T00:00:00.000-05:00  by Createspace 
Price: $17.00
Hegemonies, Identities and Challenges
Paperback  (9781845196745) 
Published 2014-10-01T00:00:00.000-05:00  by Sussex Academic Press 
Price: $34.95
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