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Issue 107 - 04 | The Do It! Marketing Manifesto
By David Newman Published July 10, 2013 12:00 p.m.

“What is marketing?

Put bluntly, marketing is the set of strategies, tactics and tools that make selling unnecessary.

OK, that’s a bit extreme. Let’s try again…

Marketing is the set of strategies, tactics and tools that help you sell more products and services—more easily AND more often.

There, that’s better.

Bad news: Marketing for the sake of marketing is broken. Kaput. Finished.

Smart marketing is all about helping you generate MORE leads, BETTER prospects, and BIGGER sales. Period.

Good news: That also happens to be the purpose of this cheeky, powerful little manifesto you’re reading right now.”


About David Newman | David Newman is an acclaimed marketing expert, popular speaker, and founder of Do It! Marketing whose clients range from small and solo business owners to Fortune 500 companies, including IBM, Comcast, Microsoft, Accenture, and American Express. His expertise has been featured in major media including The New York Times, Selling Power, Entrepreneur, and Investor’s Business Daily.


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