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Issue 102 - 06 | Can Business Save The World?
By Joey Reiman Published Feb. 13, 2013 12:00 p.m.

“Business people are the new superheroes. And they are here to save the world. Their super power is purpose. And with it they intend to improve and save billions of lives while putting millions more dollars back into the economy.

No force on the planet is greater than purpose, because purpose gives us our reason for being and doing. When you discover your purpose, you become unstoppable. It works the same for business.”


About Joey Reiman | Joey is CEO and founder of BrightHouse. Over the past 25 years, Joey has worked with leadership at The Coca-Cola Company, Procter & Gamble, McDonald’s and Newell Rubbermaid, and has emerged as one of the nation’s foremost visionaries and leading authorities on thinking and marketing. He is the best-selling author of several books, and a world-renowned speaker who provides listeners with the inspiration and foresight needed to become leaders of the future. A graduate of Brandeis University, Joey has won more than 500 creative awards in national and international competitions, including the Cannes Film Festival.


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