By Gary Shapiro Published Feb. 13, 2013 12:00 p.m.
“After thirty years in the consumer electronics industry, I have seen my fair share of successes and failures. Applying our idea to the successes, we decided they exhibited characteristics of the feudal Japanese stealth warrior known as the ninja. They are all ninja innovators because they achieve their mission through a set of similar tactics; they all adhere to a code of business ethics; and they are all single-mindedly focused on winning as the only option. They are true business warriors, and here are some of their secrets … ”
About Gary Shapiro | Gary Shapiro is the president and CEO of the Consumer Electronics Association (CEA®), the U.S. trade association that represents more than two thousand consumer electronics companies, and owns and produces the annual International CES, the most important innovation-oriented trade show in the world. As head of the CEA® for more than three decades, he has effectively ushered the consumer electronics industry through major periods of technological upheaval and transformation.www.ce.org/Ninja-Innovation.aspx