Issue 102 - 01 | The Self-Publishing Revolution
By Guy Kawasaki & Shawn Welch Published Feb. 13, 2013 12:00 p.m.

“In the old, constrained world, somebody had to select, print, and distribute what was worthy of royalty, shelf space, and killing trees. That somebody was an employee of a traditional publisher; he served as a filter, finisher, and arbiter of taste. Several thousand traditional publishers added this kind of value for hundreds of years. Shelf space for ebooks, however, is infinite, and anyone who can use a word processor can write and publish a book. These changes don’t mean that books are better—no more than a democratic political system guarantees better leaders—but at least the system is more accessible.”


About Guy Kawasaki & Shawn Welch | Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of, an “online magazine rack” of popular topics on the web. Previously, he was the chief evangelist of Apple. Shawn Welch spent four years as the Sr. Media Editor for Pearson Education; one of the largest publishing companies in the world. At Pearson, Shawn helped pioneer many of the early efforts in rich ebook platforms and designs. He has worked closely (on the inside) on the development of ebooks from the earliest Kindle, to the latest iPad. Shawn speaks regularly at conferences and events. For more information visit his website,

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