By Ben McConnell and Jackie Huba Published Aug. 13, 2004 10:18 p.m.
Get customers who worship the ground you
advertise on. "A customer evangelist not only purchases from you regularly, she feels compelled to tell others." They demonstrate how to create customer evangelists in today's market of endless choices. Ben and Jackie use triumphs from the business world to deliver sound advice on how to maximize your marketing output and quality. A must-read for any consumer-heavy business.