Change This - The Customer Evangelist Manifesto

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Issue 1 | The Customer Evangelist Manifesto
By Ben McConnell and Jackie Huba Published Aug. 13, 2004 5:18 p.m.

Get customers who worship the ground you advertise on. "A customer evangelist not only purchases from you regularly, she feels compelled to tell others." They demonstrate how to create customer evangelists in today's market of endless choices. Ben and Jackie use triumphs from the business world to deliver sound advice on how to maximize your marketing output and quality. A must-read for any consumer-heavy business.

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