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100 Ways to Kill a Concept: Why Most Ideas Get Shot Down
March 7, 2007 - By: Michael Iva
So, you’ve got an idea. A big idea. But will your idea take flight? Not if you let your concept be killed by all the usual excuses you hear from your managers, your bosses, your spouses—excuses motivated by fear or possessiveness. In this wide-ranging manifesto, Iva offers you ways to persuade someone to embrace your idea, to no ...

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