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Change the Game or Go Home: A Manifesto for Innovation
Feb. 18, 2015 - By: Joseph Jaffe
“Isn’t it time companies asked the same questions as entrepreneurs, but instead of articulating this in a creative brief and being satisfied with a jingle, tagline or even real-time tweet as the output, fast track and super size this expectation in the form of a disruptive technology-led solution?”
The Customer Service Manifesto
March 3, 2010 - By: Joseph Jaffe
"Never before in the history of business and marketing has customer service been as front and center. So much so that it is being transformed and reborn in front of our very eyes as arguably one of the most mission critical components that can make or break a business today."
Manifesto for Experimentation
Jan. 10, 2007 - By: Joseph Jaffe
Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He’ll present 10 critical components to take on the journey, and a 5-step process to guide the way. ...

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