Manifesto Search Results

You are looking for "James Cherkoff & Johnnie Moore"
Co-Creation Rules!
Dec. 4, 2006 - By: James Cherkoff & Johnnie Moore
Cherkoff and Moore present inspiring examples of open source marketing that prove engagement trumps control in maximizing customer experience and making meaning. It may be a platitude to say that two heads are better than one, but this manifesto features collaboration in a whole new light—between company and consumer. ...

Search manifestos:

Recent Popular Manifestos



View all




TWITTER