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Co-Creation Rules!
Dec. 4, 2006 - By: James Cherkoff & Johnnie Moore
Cherkoff and Moore present inspiring examples of open source marketing that prove engagement trumps control in maximizing customer experience and making meaning. It may be a platitude to say that two heads are better than one, but this manifesto features collaboration in a whole new light—between company and consumer. ...
What is Open Source Marketing?
Feb. 24, 2005 - By: James Cherkoff
You've probably heard the term and wondered what marketing has to do with Linux. Turns out, everything. Read James' manifesto to find out where marketers go next. ...

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