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How Your Biases Make You Blind
April 16, 2014 - By: Faisal Hoque & Drake Baer
“If a company is homogenous in form, it leads to a lack of understanding of what value the customer wants. That misunderstanding is the seed of disruption, for the gap between the value you think your customers want and the value your customers actually want is precisely the space where a competitor can replace you.”

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