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Make Your Web Site a Real-Time Machine
Nov. 3, 2010 - By: David Meerman Scott
“Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors.”
Do you Market like Led Zeppelin or The Grateful Dead?
March 12, 2009 - By: David Meerman Scott
"...Measuring success by focusing only on the number of times the mainstream media write or broadcast about you misses the point. If a blogger is spreading your ideas, that's great. If ten people email a link to your information to their networks or post about you on their Facebook page, that's amazing. You're reaching people, ...
Uncovering Business Breakthroughs: Are you Tuned In or Tuned Out?
Aug. 6, 2008 - By: Craig Stull, Phil Myers, David Meerman Scott
"We’ve developed the Tuned In Process to allow companies to create success again and again. We see these same principles at work in a wide range of successful product experiences, such as business-to-business technology products, fast food chains, and professional services firms. Anyone ...
The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free
April 9, 2008 - By: David Meerman Scott
“You and I are incredibly lucky. For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people w ...
The Secrets of Market-Driven Leaders: A Pragmatic Approach
Sept. 5, 2007 - By: Craig Stull, Phil Myers, David Meerman Scott
Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that there are more reasons than features and price when determining the success (or failure) of a product, including ...
The Gobbledygook Manifesto
Aug. 8, 2007 - By: David Meerman Scott
David M. Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!” In every company description, on websites, in press releases, in c ...

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