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The Simplicity Cycle Manifesto
May 13, 2015 - By: Dan Ward
“When our additions get out of control, the new pieces do not simply add less than the previous pieces—they actually diminish the value of the whole. Fortunately, there is an alternative … With a little attention and focus, we can prevent complexity from reducing the design’s goodness.”
How to Ignite Innovation with F.I.R.E.
May 14, 2014 - By: Dan Ward
“The pattern of rapid, thrifty innovation shows up across a large range of technical contexts and genres. Whether we are talking about submarines or software, medical or military technology, the most impactful and successful innovations tend to be produced by small teams with short schedules, tight budgets, and strong commitments to simplicity.”
The Simplicity Cycle
April 26, 2006 - By: Dan Ward
Most cliches find their origin in truth, and "less is more" is one that rings true whether we are discussing a new marketing piece swimming with text and graphics or an ice cream sundae swimming in, well, just never add a dollop of strawberry sauce over the chocolate, caramel and those multi-colored jimmies. Dan Ward succinctly shows us that increased complexity does not ...

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