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Corporate America’s Big Problem: And How to Fix It for Good
June 3, 2009 - By: Christine Arena
“Big business has a serious problem to solve: most people don’t trust it. They haven’t for over a decade, as evidenced by compelling research from firms including Roper, Forrester, Edelman and The Reputation Institute—not to mention the rise of a multi-billion dollar watchdog industry comprised of websites, books, m ...
Why Corporate “Goodness” is Not Enough: Rethinking Corporate Responsibility
Feb. 7, 2007 - By: Christine Arena
Arena argues that the widely-held notion that corporate responsibility is about “doing good” marginalizes an important part of doing business in the 21st century. Instead, it is about innovation, changing as the world changes. She also lets us in on which extraordinary companies driven by purposeful id ...

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